aHEU participates in projects.

We accompany medium- to long-term projects with our expertise, our entrepreneurial acumen and our numerous contacts.

A long term cooperation with aHEU can have various goals: Is a project to be managed? An event to be designed and organised? Should a new market or a new target group be developed? Is a new market or a new target group to be tapped? Does a regional initiative need structuring? aHEU will lend a hand.


since 2023

Agricultural influencers from Bavaria are invited to the ministry for a one-day event. aHEU supports from the initial idea, from name and design to overall concept and organisation, through to community management, moderation and follow-up activities.

"Heike enabled us to carry out the Hoffluencer meeting in the first place. 
She has the experience and the network, works in a highly structured manner and is passionate about the cause. We are incredibly grateful to her for her commitment - as are all Hoffluencers."

Judith Schmidhuber
Bavarian State Ministry of Food, Agriculture, Forestry and Tourism


DLG Agri Influencer Award

since 2022

In 2022, the international award for farmers engaging themselves in digital public relations/social media, was newly created. aHEU was responsible for the development, implementation, communication, application, jury, award, etc.

"A competition like this needs somebody like you to bring it to life." (translated)

Freya von Czettritz
DLG Holding GmbH

EDEKA Nordbayern-Sachsen-Thüringen


In the project, guidelines were revised in order to allow small and medium-sized suppliers from the region to be included in local retailers' ranges more easily. In addition, the Foodstarter regional portal was developed and introduced. aHEU accompanied the processes in an advisory capacity.

"Besides many creative ideas, you inspired us with your know-how along the entire value chain. In addition, we were also able to benefit greatly from your enormous regional network." (translated)

Daniel Moller
EDEKA Nordbayern-Sachsen-Thüringen

KistenKrämer GmbH


aHEU supported the business development since the regional local supply franchise from Austria was founded in Germany. Industry and food retail know-how, network building, promotion, sales, systematisation, etc.

"Your view helps us a lot in identifying the relevant topics, because you fully put your heart into this matter, you have an experienced food retail perspective and at the same time you are not affected by tunnel vision." (translated)

Christoph Mayer
KistenKrämer GmbH

Social media in Bavarian agriculture


Research project at Weihenstephan-Triesdorf University of Applied Sciences, funded by the Bavarian State Ministry of Food, Agriculture and Forestry:
Concept, qualitative interviews, quantitative survey, data analysis, reports, research transfer, events, etc.

"Thank you for your always terrific ideas and networking talent!" (translated)

Dr. Larissa Drescher
Weihenstephan-Triesdorf University of Applied Sciences and C3 Team

Edelrind Ampertal


Exploring possibilities for regional marketing of beef and other products within an initiative of farmers, butchers and restaurant owners from three counties: Conceptualising, networking, events, clarification of possible certification and government funding, etc.

"You take on our cause and stand behind it as if it were your own." (translated)

Werner Braun
Butcher, restaurant owner, headmaster